How a Trip to Latin America and One Book Changed My Life (and My Business)

I never imagined that a spontaneous trip to Colombia would lead me to a new career, a deeper sense of purpose, and a profound connection with ancient herbal wisdom. It all started in the mountains of Antioquia, where I met a local healer who brewed tea from plants I had never heard of guanabana leaf, chuchuguaza bark, and valeriana root. These weren’t just drinks; they were rituals passed down for generations. I was fascinated. As someone who’s always cared about wellness, I knew I had stumbled upon something powerful. But how could I turn this passion into a business? That's when I found a book that changed everything: "Speak and Win: The Ultimate Guide to Doing Business in Latin America." More than a language guide, it taught me how to build trust across cultures, negotiate with heart, and create partnerships that felt aligned, not forced. Today, I’m working with ethical producers in Colombia, helping bring these medicinal plants to the world in a sustainable way. And it all started with a backpack, an open mind, and one book that gave me the tools to turn my idea into impact.